API World + CloudX + Dev Innovation Summit 2024

8:30 AM - 9:15 AM (PT) : Networking, Coffee, and Breakfast (Breakfast is provided - there is no cost to you)

9:15 AM - 10:00 AM (PT): Panel Setting Goals and Measuring Success
As the adage says, prior proper planning prevents poor performance. To see success from any event, you must go into it with reasonable expectations and a measurable plan. In this panel, we’ll speak with marketing experts about how they plan for and measure success in their event participation and sponsorships.

Moderator: Rob Zazueta, Technical Advisor @ DevNetwork
Panelists: Melissa Cheng, Field Marketing Campaign, DevRel & Events Manager @ Hazelcast
Stephen Chin, VP of Developer Relations @ Neo4j
Rinita Datta, Director, Product Marketing @ Splunk, a Cisco company

10:00 AM - 10:45 AM (PT): Panel: Event Tactics that Work
Prize giveaways, in-booth workshops, hosted happy hours, t-shirts, and endless boxes of toys, keychains, and unidentifiable tchotchkes… A conference expo hall can feel like the midway at a traveling carnival. But what actually drives traffic to your booth, engages potential prospects, and actually drives leads and builds awareness? We’ll talk with a group of experienced experts who will share the tactics they’ve employed at conferences and events that have delivered results - and give you some ideas for how to juice up your booth at your next event.

Moderator: Rob Zazueta, Technical Advisor @ DevNetwork
Panelists: Sid Maestre, VP Developer Relations @ APIMatic
Ariana Faustini, Head of Marketing @ Golioth
Rukma Sen, Product Marketing Manager @ Google

10:45 AM - 11:00 AM (PT): Expo Tour