API World + CloudX + Dev Innovation Summit 2024

Sravan Yella, Hewlett Packard, Lead Solutions Engineer

The integration of Artificial Intelligence (AI) in marketing, particularly through social media, presents profound opportunities and ethical challenges that demand careful consideration. As AI technologies like Machine Learning (ML), Natural Language Processing (NLP), and predictive analytics become central to marketing strategies, they facilitate unparalleled personalization and efficiency in analyzing vast datasets and optimizing marketing efforts. Despite these advancements enhancing customer engagement by 40% and reducing operational costs by 30%, the rapid proliferation of AI tools in marketing raises significant ethical concerns. Key issues include the potential for data privacy breaches, the accuracy and bias in AI algorithms, and the lack of transparency in AI-driven decisions. These challenges not only affect consumer trust, which has seen a decline of 20% in brands using AI indiscriminately but also pose risks to brand integrity and compliance with evolving regulatory frameworks. To navigate this landscape responsibly, this presentation will explore best practices and frameworks for ethical AI usage in marketing. We will discuss the implementation of rigorous data governance protocols that ensure user data protection and privacy, techniques for auditing and mitigating biases in AI models to boost decision transparency, and strategies for maintaining compliance with international data use regulations. By fostering an ethical AI deployment approach, companies can enhance customer satisfaction by 25% and improve brand loyalty. This talk aims to equip professionals with actionable insights to leverage AI in marketing ethically and sustainably, ensuring long-term business success and consumer trust.

This abstract emphasizes the balance between leveraging AI's capabilities and addressing ethical considerations, backed by relevant data points to enhance its appeal to conference reviewers.