API World + CloudX + Dev Innovation Summit 2024

James De Luca, Rapid, Director, Sales Engineering

This talk will explore the critical role of APIs in driving business growth and innovation. It will delve into the evolution of APIs from cost-cutting tools to revenue-generating assets. The presentation will emphasize the importance of a software-centric strategy and how APIs can be leveraged to create new products, services, and partnerships. Attendees will gain insights into best practices for developing and implementing API-driven business models.