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Wednesday, November 6
 

8:30am PST

INVITE ONLY -- DevMarketing Summit & Breakfast
Wednesday November 6, 2024 8:30am - 11:00am PST
API World -- OPEN Workshop Stage
8:30 AM - 9:15 AM (PT) : Networking, Coffee, and Breakfast (Breakfast is provided - there is no cost to you)

9:15 AM - 10:00 AM (PT): Panel Setting Goals and Measuring Success
As the adage says, prior proper planning prevents poor performance. To see success from any event, you must go into it with reasonable expectations and a measurable plan. In this panel, we’ll speak with marketing experts about how they plan for and measure success in their event participation and sponsorships.

Moderator: Rob Zazueta, Technical Advisor @ DevNetwork
Panelists: Melissa Cheng, Field Marketing Campaign, DevRel & Events Manager @ Hazelcast
Stephen Chin, VP of Developer Relations @ Neo4j
Rinita Datta, Director, Product Marketing @ Splunk, a Cisco company

10:00 AM - 10:45 AM (PT): Panel: Event Tactics that Work
Prize giveaways, in-booth workshops, hosted happy hours, t-shirts, and endless boxes of toys, keychains, and unidentifiable tchotchkes… A conference expo hall can feel like the midway at a traveling carnival. But what actually drives traffic to your booth, engages potential prospects, and actually drives leads and builds awareness? We’ll talk with a group of experienced experts who will share the tactics they’ve employed at conferences and events that have delivered results - and give you some ideas for how to juice up your booth at your next event.

Moderator: Rob Zazueta, Technical Advisor @ DevNetwork
Panelists: Sid Maestre, VP Developer Relations @ APIMatic
Ariana Faustini, Head of Marketing @ Golioth
Rukma Sen, Product Marketing Manager @ Google

10:45 AM - 11:00 AM (PT): Expo Tour
Speakers
avatar for Stephen Chin

Stephen Chin

VP of Developer Relations, Neo4j
Stephen Chin is VP of Developer Relations at Neo4j, member of the Open AI Alliance, and author of several titles with O'Reilly, Apress, and McGraw Hill. He has keynoted numerous conferences around the world including AI DevSummit, Devoxx, DevNexus, JNation, JavaOne, Shift, Joker... Read More →
avatar for Rinita Datta

Rinita Datta

Director, Product Marketing, Splunk, a Cisco company
Currently leading product adoption, community and developer marketing initiatives at Splunk, Rinita brings a strong background in product development, people management and marketing. She is passionate about learning new things, leveraging data to solve complex business problems... Read More →
avatar for Ariana Faustini

Ariana Faustini

Head of Marketing, Golioth
Ariana Faustini leads GTM at Golioth. With an extensive background in product and developer marketing, Ariana leverages her deep marketing storytelling expertise to create lively keynotes, and engaging events.
avatar for Melissa Cheng - Hazelcast

Melissa Cheng - Hazelcast

Field Marketing Campaign, DevRel & Events Manager, Hazelcast
Melissa Cheng is the Field Marketing Campaign, Events & DevRel Manager for Hazelcast, with over 13 years of experience in strategic marketing, content marketing, demand generation, and events, Melissa has successfully driven growth and engagement for both startups and Fortune 500... Read More →
avatar for Sid Maestre

Sid Maestre

VP Developer Relations, APIMatic
As the VP of Developer Relation at APIMatic, Sid Maestre works with companies to automate how they build developer experiences and drive adoption of their APIs through SDKs, interactive documentation, guides and code samples. Sid is building a community of practice for SDKs builders... Read More →
avatar for Rukma Sen

Rukma Sen

Product Marketing Manager, Google
Rukma is a product marketer, prompt designer and writer, currently leading developer-focused AI products at Google. Previously, Rukma has launched and led product marketing for technology products from ChromeOS to Microsoft Defender. She specializes in messaging and incubations in... Read More →
avatar for Rob Zazueta

Rob Zazueta

Technical Advisor, DevNetwork
Wednesday November 6, 2024 8:30am - 11:00am PST
API World -- OPEN Workshop Stage

9:00am PST

Tesla Self Driving Demonstrations
Wednesday November 6, 2024 9:00am - 6:30pm PST
Expo Hall
Wednesday November 6, 2024 9:00am - 6:30pm PST
Expo Hall
  2. Experiences & Official Events, API World

9:30am PST

OPEN SESSION (CloudX): Accelerate Developer Productivity With Self-Service Platforms
Wednesday November 6, 2024 9:30am - 9:55am PST
CloudX -- Main Stage
Aaron Harrison, Gartner, Director Research & Advisory in Gartner's Software Engineering Leadership

Enable developer autonomy and self-service through platform teams. Learn how adidas' central platform engineering team at adidas offers standardization of common activities as an attractive, value-add service that enables product teams to create high-quality solutions faster, without reducing their autonomy in higher value activities. 
Speakers
avatar for Aaron Harrison

Aaron Harrison

Director Research, Gartner
Aaron Harrison is a Director of Advisory in Gartner's Information Technology Leaders practice. Mr. Harrison advises Application, Enterprise Architecture, and Software Engineering Leaders on subjects such as agile, modernization, API strategy, application rationalization, business... Read More →
Wednesday November 6, 2024 9:30am - 9:55am PST
CloudX -- Main Stage
  CloudX: Cloud-Native Development, Microservices Design

9:30am PST

PRO SESSION (CloudX): Challenges and Takeaways of Managing AI Workloads on Cloud Environments
Wednesday November 6, 2024 9:30am - 9:55am PST
CloudX -- Stage 1
Graziano Casto, Mia-Platform, Developer Relations

In today's technological landscape, the synergy between Cloud Native technologies and Artificial Intelligence (AI) opens the stage to a myriad of unexplored challenges and opportunities. Dynamic, always-on and highly scalable infrastructures, typical of the Cloud Native paradigm, seamlessly integrate with AI's need to rapidly prototype solutions and access vast computational resources. The convergence of these two worlds has exposed some gaps in the Cloud Native ecosystem that need to be addressed. At the same time, AI opens numerous opportunities for innovation that are yet to be explored.
This talk will delve into the Cloud Native Artificial Intelligence (CNAI) paradigm as a holistic approach to unlocking the full potential of the cloud in managing AI workloads and aim to anticipate the growth opportunities that lie ahead for the Cloud Native world.
Speakers
avatar for Graziano Casto

Graziano Casto

Developer Relations Engineer, Mia-Platform
Graziano is a software engineer and passionate about agile development and product management. Formerly a developer of distributed systems in enterprise environments and a product manager, he focuses on sharing the myriad beauties of the cloud-native world. Active in international... Read More →
Wednesday November 6, 2024 9:30am - 9:55am PST
CloudX -- Stage 1
  CloudX: Cloud-Native Development, AI & ML

10:00am PST

OPEN SESSION (CloudX): Modern Auth & CloudOps Access: Made Easy
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Main Stage
Chase Doelling, JumpCloud, Principal Strategist

Security driven development does little good if your own front door is left wide open. This session will dive into modern auth techniques with a little history from RBAC to ABAC and how to implement passwordless access to your most critical resources. 
Speakers
avatar for Chase Doelling

Chase Doelling

Principal Strategist, JumpCloud
Chase is a Principal Strategist at JumpCloud, designing authentication strategies and evangelizing customer solutions. He has been working in venture-backed startups across identity, security, integration, and DevOps for the last decade. Chase is a frequent speaker on topics from... Read More →
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Main Stage
  CloudX: Cloud Architecture & Infrastructure, Cloud Security

10:00am PST

PRO SESSION (CloudX): Frontend by Everyone Using HTMX
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Stage 1
Jacek Migdal, Quesma, CEO, Co-founder

How to write interactive web applications with HTML and a minor open-source extension, HTMX. There is no need for JavaScript.

This is an alternative to the traditional frontend stack (React/Angular, TypeScript, building, etc.), which can feel over-engineered in many use cases.

It allows all engineers to contribute to the front end from their native environment.
Speakers
avatar for Jacek Migdal

Jacek Migdal

CEO, Co-founder, Quesma
Jacek started a career as an engineering intern at NVIDIA CUDA and Facebook. He joined pre-revenue startup Sumo Logic as ~20 Sumo Logic in the San Francisco Bay Area. He moved back to Poland and opened an office with 80+ full-time engineers. We optimized gross margins on AWS and... Read More →
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Hybrid & Multi-Cloud

10:00am PST

OPEN SESSION (CloudX): Achieving True Developer Self-Service in Kubernetes
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Expo Innovation Stage
Jan Lepsky, mogenius GmbH, Co-founder and CPO

Today, software teams frequently face significant challenges with Kubernetes operations. Developers often grapple with limited visibility, constrained independence, and restricted access to resources within Kubernetes environments. Concurrently, DevOps teams are tasked with daily support duties such as provisioning environments, monitoring usage, and managing governance across multiple clusters, which prevents them from focusing on core DevOps initiatives. These issues contribute to a poor developer experience, reduced productivity, and increased frustration within teams. This talk will delve into strategies for enabling developer self-service in Kubernetes, emphasizing how to maintain both flexibility and control over infrastructure to enhance overall efficiency and satisfaction.
Speakers
avatar for Jan Lepsky

Jan Lepsky

Co-founder and CPO, mogenius GmbH
As the Co-Founder & Chief Product Officer at mogenius, Jan Lepsky is specialized in Platform Engineering, focusing on enhancing DevOps efficiency and empowering developers to work independently with Kubernetes. mogenius provides practical tools that enable developers to define and... Read More →
Wednesday November 6, 2024 10:00am - 10:25am PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

10:00am PST

Hackathon Kickoff Networking
Wednesday November 6, 2024 10:00am - 11:00am PST
Expo Hall


Meetup with your team, connect with other challengers and ask questions to the sponsors directly. Each hackathon participant will receive a FREE Hackathon Swag Bag (Drawstring Bag, phone holder, phone charger & Food Voucher) upon check in at the Hackathon Lounge!
Wednesday November 6, 2024 10:00am - 11:00am PST
Expo Hall
  4. Hackathon, API World

10:30am PST

PRO SESSION (CloudX): Which Vault? Don’t Tell Me Your Secret(s)!
Wednesday November 6, 2024 10:30am - 10:55am PST
CloudX -- Stage 1
Michel Schildmeijer, SSC-ICT, Lead Technologist

Secret management is a crucial aspect of DevOps, as it involves the protection of sensitive data that is used by applications and services. Secrets can include API keys, credentials, tokens, certificates, and passwords that grant access to various resources and systems. If these secrets are compromised, attackers can exploit them to cause damage, steal information, or disrupt operations.
One of the challenges of secret management is how to securely store, distribute, and rotate secrets in a dynamic and distributed environment. Traditional methods of hard-coding secrets in configuration files or environment variables are not secure, scalable, or reliable. Moreover, secrets need to be updated frequently to comply with security policies and regulations, and to prevent unauthorized access.
To address these challenges, several tools and frameworks have been developed to provide secret management solutions for DevOps.
These tools can help DevOps teams to implement best practices for secret management.
Speakers
avatar for Michel Schildmeijer

Michel Schildmeijer

Lead Technologist, SSC-ICT
Michel started his career as a medical officer in the Royal Dutch Airforce, with a focus on pharma. After the air force, he continued in pharma, followed by time working in clinical pharmacology. While there, he transitioned to IT by learning UNIX and MUMPS, and developed a system... Read More →
Wednesday November 6, 2024 10:30am - 10:55am PST
CloudX -- Stage 1
  CloudX: DevOps Summit, DevSecOps

11:00am PST

Sponsor Spotlight: mogenius (Live Demo, Live Q&A (post speaking session))
Wednesday November 6, 2024 11:00am - 11:15am PST
Expo Hall
Discover how mogenius empowers developers with seamless Kubernetes self-service to tackle cloud-native challenges and ensure consistent delivery. In the live demo, you’ll see how to easily create customized workflows for independent management of the application lifecycle, all while ensuring compliance across diverse infrastructures and reducing DevOps reliance.

Our team is ready to answer your questions and explore how mogenius can benefit your team as well.

Booth #406 
Sponsors
avatar for mogenius GmbH
Wednesday November 6, 2024 11:00am - 11:15am PST
Expo Hall
  OPEN SESSIONS, CloudX

11:00am PST

OPEN SESSION (CloudX): Navigating the Cloud Provider Maze : Multi-Cloud Agility or Single Vendor Expertise?
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Main Stage
Vilas Veeraraghavan, Truckstop, Vice President, Engineering

Cloud computing is mainstream now and businesses must choose between the flexibility of multi-cloud strategies and the focused efficiency of single-vendor solutions. This talk delves into the challenges and learnings from past experiences at Netflix (single cloud vendor approach) and Walmart (hybrid/multi-cloud).

A single-vendor strategy can offer exceptional scalability and reliability by leveraging deep expertise and tight integration with a specific cloud provider. We will delve into the benefits of this approach, including optimized performance, streamlined operations, and the potential risks of vendor dependency.

On the other hand, a multi-cloud approach enhances resilience, avoids vendor lock-in, and provides cost optimization opportunities. This session will examine how to manage the complexities of integrating multiple cloud services, ensuring interoperability, and achieving operational agility.

Attendees will gain valuable insights into the trade-offs and strategic considerations involved in choosing a cloud strategy. Whether your organization is leaning towards the agility of multi-provider solutions or the specialized focus of single-vendor expertise, this talk will equip you with the knowledge to navigate the complexities of cloud management effectively.
Speakers
avatar for Vilas Veeraraghavan

Vilas Veeraraghavan

Vice President, Engineering, Truckstop
Vilas has spent his past work life at Comcast, Netflix, Walmart and Bill building high performance teams that focus their attention on automation, chaos engineering, CI/CD at scale and improving developer productivity across the enterprise by enabling engineers to do more with tools... Read More →
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Main Stage
  CloudX: Cloud Architecture & Infrastructure, Hybrid & Multi-Cloud

11:00am PST

PRO SESSION (CloudX): How We Implemented Zero Trust Security Using Cilium
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Stage 1
Lakmal Warusawithana, WSO2, Technology Evangelist

Implementing a zero trust approach is essential for security, as it involves verifying and validating every request, irrespective of its origin or location.

In the initial implementation of Choreo, our internal Developer Platform as a Service, we faced challenges in controlling all network access and enforcing authentication, authorization, and seamless network traffic encryption at scale, which is vital for the Choreo cloud service. However, by employing Cilium, K8s, and a cell-based architecture, we were able to develop a scalable platform that upholds zero trust security principles.

The combination of Cilium's eBPF-powered layer 3, 4, and 7 network policies, Hubble Observability, IPSec security, and a cell-based architecture enabled us to address all the critical elements of a zero trust platform successfully.

In this talk, I will detail all the challenges we faced and the strategies we employed to overcome them.
Speakers
avatar for Lakmal Warusawithana

Lakmal Warusawithana

Technology Evangelist, WSO2
Lakmal Warusawithana is the Senior Director - Cloud Architecture of WSO2. Lakmal has a long history of working in open source, cloud, and DevOps technologies and has been Vice President of Apache Stratos PaaS Project. Lakmal has also presented at numerous events, including ApacheCon... Read More →
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Cloud Security

11:00am PST

OPEN SESSION (CloudX): Elevate Your AWS Partnership with Pax8
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Expo Innovation Stage
Rob Harding, Pax8, Director of AWS Technical Strategy
Logan McRae, Pax8, Sr. Manager of Cloud Generation

Join Rob Harding, Pax8 Director of AWS Technical Strategy, and Logan McRae, Pax8 Sr. Manager of Cloud Generation, as they provide valuable insights into how becoming part of the AWS Partner Network (APN) can unlock new opportunities by leveraging the Pax8 Marketplace. Pax8 serves as a trusted resource for AWS programs, funding access, solution consultants and more -- empowering you to grow your business, increase efficiencies, and reduce risk. Don’t miss this opportunity to learn practical strategies for leveraging these resources and maximizing your AWS investment. 
Speakers
avatar for Rob Harding

Rob Harding

Director of AWS Technical Strategy, Pax8
avatar for Logan McRae

Logan McRae

Sr. Manager of Cloud Generation, Pax8
Wednesday November 6, 2024 11:00am - 11:25am PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

11:30am PST

PRO SESSION (CloudX): Harnessing Sandboxing for Secure Application Deployment
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Stage 1
Ajay Kidave, Clace, Founder

Sandboxing allows for secure software development and deployment. Running code in a sandbox allows installing and running applications while controlling what the applications can do. Sandboxing allows administrators to deploy an application and specify what fine grained operations it can perform. We introduce an open-source project built in go that implements sandboxing features to allow applications to be developed and deployed easily and securely. 
Speakers
avatar for Ajay Kidave

Ajay Kidave

Founder, Clace
Ajay Kidave is the Founder of Clace, an open source project which is using sandboxing to allow the secure development and deployment of internal applications. Previously, Ajay was the Chief Architect at SnapLogic, an enterprise data and application integration service. Before that... Read More →
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Deployment Strategies

11:30am PST

OPEN SESSION (API): OPEN SESSION (API): OAuth 2.0: Is It Really a ‘Standard’? Exploring Real-World Implementations and Potential Changes with OAuth 2
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Main Stage
Shon Urbas, Pandium, CTO

OAuth 2 is a protocol celebrated for its intended standardization, yet it’s plagued by inconsistent implementations across various systems. In this session, Shon Urbas will discuss the evolution of OAuth 2.0.
Drawing on unique insights from his leadership at Pandium—a platform that streamlines authentication and integration for SaaS companies—Shon will share critical patterns, anomalies, and best practices extracted from 7-years of data collected through Pandium’s extensive work with hundreds of systems.

This presentation will also highlight actual usage demographics of OAuth 2.0, sourced from Pandium’s work simplifying authentication for their customers across different APIs, shedding light on common pitfalls and effective strategies. Looking ahead, Shon will discuss the anticipated OAuth 2.1, examining its potential to rectify past mistakes and advance beyond current implementations.
Speakers
avatar for Shon Urbas

Shon Urbas

CTO, Pandium
Shon Urbas, CTO and Co-Founder of Pandium, brings decades of experience building integrations and leading large-scale integration projects across SaaS platforms. As the architect behind Pandium, Shon has helped hundreds of companies streamline their OAuth and authentication processes... Read More →
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Main Stage
  OPEN SESSIONS, API World

11:30am PST

OPEN SESSION (CloudX): Fast-Track Your AI App Deployment with GitHub and Azure
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Expo Innovation Stage
Gabriela de Queiroz, Microsoft, Director of AI

Discover how effortless it is to kickstart your AI app journey with GitHub and Azure. In this session, Gabriela de Queiroz, will demonstrate the power of starting with a GitHub repository from the Azure AI app template gallery. Participants will see the process unfold, beginning with GitHub Codespaces and a model from the GitHub Models catalog. Once the app is running smoothly locally, Gabriela will guide you through deploying it to Azure using the Azure Developer CLI. Plus, see how GitHub Copilot for Azure can simplify every step of your deployment process, answering all your questions along the way. 
Speakers
avatar for Gabriela de Queiroz

Gabriela de Queiroz

Director of AI, Microsoft
Gabriela de Queiroz is the Director of AI at Microsoft, where she provides strategic guidance to both early and growth-stage startups, helping them harness the full capabilities of AI and Microsoft’s products.Prior to joining Microsoft, Gabriela held significant positions at IBM... Read More →
Wednesday November 6, 2024 11:30am - 11:55am PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

1:00pm PST

PRO SESSION (CloudX): Thinking Beyond Chatbots! - What’s Next for Observability + AI
Wednesday November 6, 2024 1:00pm - 1:25pm PST
CloudX -- Stage 1
Ruchir Jha, Cardinal, CEO

Ever felt like RunBooks are just bandaids for tech mishaps? They pop up after an incident and only help when the same gremlins strike again. But where’s the RunBook for leveling up your troubleshooting game (fast)? Every company is a unique beast with its own architecture, tech stacks, and dependency webs. Scrambling to link faces with systems and knowing who to call during a crisis can be stressful.
And then there’s the real kicker: How do you gauge the true business fallout from an outage, and and determine the best course of action? What if Observability Tools could pull something like your IDE, learning from “anonymous usage stats” to improve over time for everyone on the team? Imagine tapping into the instincts of senior engineers and sharing their troubleshooting savvy across the board. My talk dives into how Retrieval Augmented Techniques (RAG) in AI can make this more seamless in reality.
Join me to explore how we can turn troubleshooting into a collective superpower!
Speakers
avatar for Ruchir Jha

Ruchir Jha

CEO, Cardinal
Ruchir is the co-founder and CEO of Cardinal, which helps improve the ROI (Return On Investment) of an existing Observability Stack. In his previous life, he spent 7 years as a Lead Engineer on Netflix's Observability team, where he built petabyte-scale Observability products that... Read More →
Wednesday November 6, 2024 1:00pm - 1:25pm PST
CloudX -- Stage 1
  CloudX: DevOps Summit, Observability

1:00pm PST

OPEN SESSION (CloudX): You Don’t Need to Be Apple: Innovate Small. Modernize Big.
Wednesday November 6, 2024 1:00pm - 1:25pm PST
CloudX -- Expo Innovation Stage
Collin Pike, Point of Rental Software, Chief Architect and Head of Cloud Engineering

In the ever-evolving landscape of cloud technology, it's easy to get caught up in the race for the latest and greatest innovations. However, true success lies not in mirroring the giants but in strategically enhancing your products to meet your customers' needs effectively. This session, "You Don't Need to be Apple: Innovate Small. Modernize Big.," delves into the importance of prioritizing improvements in ease of deployment, scalability, and usability over the pursuit of cutting-edge technology in every aspect of your platform.

This session will explore the pitfalls of blindly chasing the latest trends and the benefits of focusing on merging those trends into incremental innovation. Attendees will gain valuable insights into:

- Understanding Customer Needs as an Engineer:
Discover why understanding your customers' pain points and addressing them through incremental improvements is key to long-term success.

- Prioritizing Usability and Scalability:
Learn how prioritizing ease of deployment and scalability can lead to greater customer satisfaction and retention, even without the flashiest features.

- Balancing Innovation with Practicality:
Explore strategies for striking the right balance between innovation and practicality, ensuring that your cloud products remain relevant and competitive without overextending your resources.

- Case Studies and Best Practices:
Dive into real-world case studies and best practices from companies that have successfully modernized their cloud products by focusing on incremental innovation and customer-centric improvements.

Whether you're a startup looking to establish a foothold in the market or a seasoned player aiming to stay ahead of the curve, "You Don't Need to be Apple: Innovate Small. Modernize Big." will equip you with the insights and strategies needed to thrive in today's rapidly evolving cloud ecosystem. Discover how prioritizing the right kind of innovation can propel your cloud products to new heights of success.
Speakers
avatar for Collin Pike

Collin Pike

Chief Architect and Head of Cloud Engineering, Point of Rental Software
With expertise in IT infrastructure, cloud solutions, and cybersecurity, Collin specializes in designing secure, scalable cloud architectures and leading high-impact teams towards achieving compliance with top industry standards. He actively contributes to technology and security... Read More →
Wednesday November 6, 2024 1:00pm - 1:25pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

1:30pm PST

KEYNOTE (CLOUDX): CloudZero -- Streamlining the Digital Factory: Lean Cloud Computing for Next-Gen Software Development
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Main Stage
Erik Peterson, CloudZero, CTO & Founder

The cloud-centric world has turned every line of code into a buying decision and highlighted the economic aspects of software design. After first struggling with the ramifications of this, (and a meager $3000.00 budget on my first cloud project in 2009) I discovered how cloud economics presented an opportunity to merge efficiency concepts taken from classic manufacturing with modern software engineering and architecture.

Since that time we have seen an industry wide focus on cloud cost management and new practices like FinOps emerge, but few have explored how to apply cloud economics directly to modern DevOps practices resulting in million dollar lines of code and unprofitable system design that has soured some on cloud computing as a whole. My experience however has been very different. I will share the lessons I've learned over the last 15 years treating cost as a key non-functional requirement during development.

By integrating the Theory of Constraints, Lean Manufacturing, and unit economics, alongside cloud cost efficiency goals and performance as crucial inputs, I will share a strategy that fosters continuous improvement and boosts profitability under current consumption-based cloud pricing models. This approach ensures an economical path from concept to deployment, and ongoing operations, without compromising innovation and time-to-market.
Speakers
avatar for Erik Peterson

Erik Peterson

CTO & Founder, CloudZero
Erik Peterson is the Founder and CTO of CloudZero and a pioneer in engineering-led cost optimization and unit economics. He has been building in the cloud since its arrival and has over two decades of software startup experience, with a passion for cost-efficient engineering and excellent... Read More →
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Main Stage
  5. KEYNOTES & FEATURED, CloudX

1:30pm PST

PRO SESSION (CloudX): Simplifying Multi-Cloud Security and Networking using an AI-Powered Approach
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Stage 1
Bhavin Desai, Google, Cross-Cloud Network Product Lead

Organizations increasingly adopt multi-cloud strategies to enhance agility and avoid vendor lock-in. However, this complexity creates challenges in networking, security posture management, and application development. This abstract highlights the potential of service-centric networking to streamline secure connectivity across hybrid and multi-cloud environments. It also explores AI-powered network security capabilities, including zero-trust architecture, next-generation firewalls, secure web proxies, and data loss prevention. By integrating these solutions, organizations can proactively defend their cloud networks, protect workloads, secure data, and ensure user security, ultimately accelerating distributed application development while maintaining a robust security posture. 
Speakers
avatar for Bhavin Desai

Bhavin Desai

Cross-Cloud Network Product Lead, Google
Highly accomplished cloud infrastructure and cybersecurity professional with a strong background in product management, technical solutions architecture, and cloud engineering. Proven expertise with 11+ years of experience in leading strategic initiatives, designing scalable solutions... Read More →
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Hybrid & Multi-Cloud

1:30pm PST

CloudX Roundtable: Rahul Agarwal, Principal Product Manager, Hasura
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Expo Innovation Stage
Roundtables give attendees the opportunity to meet in small groups with API World, CloudX + Dev Innovation Summit speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Rahul Agarwal

Rahul Agarwal

Principal Product Manager, Hasura
Rahul is a principal technical product manager at Hasura, which is a leading cloud API and data integration platform providing instant APIs on data sources, and has a robust open source community across the globe. Rahul has led multiple products in the cloud and API Management industry... Read More →
Wednesday November 6, 2024 1:30pm - 1:55pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

2:00pm PST

PRO SESSION (CloudX): Boosting Developer Productivity: Implementing Efficient Pipelines with Helm & CI/CD
Wednesday November 6, 2024 2:00pm - 2:25pm PST
CloudX -- Stage 1
Sanyogeeta Lawande, Ford Motor Company, Software Engineer

In today's fast-paced development environment, efficiency is key. In this talk, we will explore the implementation of efficient CI/CD pipelines to ensure that testing on the development branch is smooth and unblocked. By leveraging Helm and advanced pipeline strategies, developers can enjoy a more seamless integration process, reducing bottlenecks and enhancing productivity. Learn practical techniques and best practices to optimize your development workflow, enabling your team to deliver high-quality software faster and with greater confidence. 
Speakers
avatar for Sanyogeeta Lawande

Sanyogeeta Lawande

Software Engineer, Ford Motor Company
Sanyogeeta is a seasoned Software Engineer specializing in scaling and optimizing complex, high-volume data systems. Currently, she is shaping the future of automotive telemetry at Ford, previously at Autonomic LLC in Palo Alto, CA, where she has scaled telemetry streaming services... Read More →
Wednesday November 6, 2024 2:00pm - 2:25pm PST
CloudX -- Stage 1
  CloudX: DevOps Summit, CI/CD

2:00pm PST

OPEN SESSION (CloudX): APIs for Data: How to Build Data-Intensive Cloud Applications with Snowflake and Large Language Models
Wednesday November 6, 2024 2:00pm - 2:25pm PST
CloudX -- Expo Innovation Stage
Daniel Myers, Snowflake, Director of Developer RelationsAPIs for data - do you start with the data model or the API model? Learn best practices and how to build data-intensive applications on Snowflake and large language models (LLMs). In this session, you’ll learn different API architectural patterns, including Connected Apps and Snowflake Native Apps. Daniel will demonstrate how to develop, deploy, and run applications directly on Snowflake.

Speakers
avatar for Daniel Myers

Daniel Myers

Director of Developer Relations, Snowflake
With cross-functional experience in software engineering, product management, and business development, Daniel is the Director of Developer Relations at Snowflake. Daniel leads global, cross-functional teams in software development and customer adoption, with a focus on bottom-up... Read More →
Wednesday November 6, 2024 2:00pm - 2:25pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

2:00pm PST

OPEN SESSION (CloudX): Observability & OpenTelemetry 101 for Developers
Wednesday November 6, 2024 2:00pm - 2:25pm PST
API World -- OPEN Workshop Stage
Mike Simon, Splunk, Staff Developer Evangelist - Observability

In today’s cloud-native world, developers need to innovate faster while maintaining the reliability and performance of their applications. In this session, you’ll learn about why observability matters for developers and how it lets you spend more time coding and less time fixing things. You’ll also see a demo of how to automatically instrument your applications with Splunk’s distribution of the OpenTelemetry collector, and learn why OpenTelemetry is the most important skill you can learn in 2024. 
Speakers
avatar for Mike Simon

Mike Simon

Staff Developer Evangelist - Observability, Splunk
Mike Simon is a Staff Developer Evangelist at Splunk, where he has been part of the team for two years. In his tenure at Splunk, Mike has held roles as an Observability Strategist and Technical Architect.Before joining Splunk, Mike built a distinguished 16-year career as an Observability... Read More →
Wednesday November 6, 2024 2:00pm - 2:25pm PST
API World -- OPEN Workshop Stage
  OPEN SESSIONS, CloudX

2:30pm PST

KEYNOTE (CLOUDX): Sicura -- Automating Compliance for Cloud Image Building
Wednesday November 6, 2024 2:30pm - 2:55pm PST
CloudX -- Main Stage
Kendall Moore, Sicura, CTO

There are too many possibilities for base images in cloud environments and not enough time to validate which ones fulfill all of my requirements. Worse yet, I know that I have policies set by my security team that my infrastructure will be beholden to. So now what? I built an open source policy engine and image generator to implement directly into my build pipelines. I can start with any base image, apply my security policies that are verified by my security team, and now have a baseline that I can rapidly scale my infrastructure from. 
Speakers
avatar for Kendall Moore

Kendall Moore

CTO, Sicura
Dedicated to optimization and designing effective workflows for continuous integration and continuous delivery, Kendall understands the melding of operations and development to quickly deliver code to customers. Has experience with the Cloud and monitoring processes as well as DevOps... Read More →
Wednesday November 6, 2024 2:30pm - 2:55pm PST
CloudX -- Main Stage
  5. KEYNOTES & FEATURED, CloudX

2:30pm PST

CloudX Roundtable: Ankit Jain, Co-founder & CEO, Aviator Technologies
Wednesday November 6, 2024 2:30pm - 2:55pm PST
CloudX -- Expo Innovation Stage
Roundtables give attendees the opportunity to meet in small groups with API World, CloudX + Dev Innovation Summit speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Ankit Jain

Ankit Jain

Co-founder & CEO, Aviator Technologies
Ankit is a cofounder and CEO of dev-productivity startup Aviator Technologies and also leads the ex-Google alumni network (Xoogler.co). Previously he led engineering teams at Sunshine, Homejoy and Shippo. Prior to that, Ankit was also an EIR at Unshackled Ventures and an engineer... Read More →
Wednesday November 6, 2024 2:30pm - 2:55pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

2:30pm PST

OPEN SESSION (CloudX): Unlocking the Power of Observability as Code in Cloud-Native Environments
Wednesday November 6, 2024 2:30pm - 2:55pm PST
API World -- OPEN Workshop Stage
Mike Simon, Splunk, Staff Developer Evangelist - Observability

In cloud-native environments, embedding observability as part of your infrastructure-as-code strategy is no longer optional—it’s essential. This session explores the value and necessity of adopting an observability-inclusive as-code approach, allowing teams to automate monitoring, reduce blind spots, and accelerate incident response. We’ll dive into the opportunities this brings for enhancing visibility, ensuring system reliability, and empowering teams to take proactive, data-driven actions without manual overhead.
Speakers
avatar for Mike Simon

Mike Simon

Staff Developer Evangelist - Observability, Splunk
Mike Simon is a Staff Developer Evangelist at Splunk, where he has been part of the team for two years. In his tenure at Splunk, Mike has held roles as an Observability Strategist and Technical Architect.Before joining Splunk, Mike built a distinguished 16-year career as an Observability... Read More →
Wednesday November 6, 2024 2:30pm - 2:55pm PST
API World -- OPEN Workshop Stage
  OPEN SESSIONS, CloudX

3:00pm PST

OPEN SESSION (CloudX): Automating Large-Scale Multi-Cloud Kubernetes Cluster Lifecycle Management
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Main Stage
Sourav Khandelwal, Databricks, Sr Software Engineer

Managing a vast fleet of Kubernetes clusters across multiple cloud providers like AWS, Azure, and GCP is often fraught with inefficient manual processes involving scripts and pipelines. These methods are time-consuming, error-prone, and consume valuable engineering resources. In this session, I will present how we addressed these challenges at Databricks by developing an automated system for the lifecycle management of over a thousand multi-cloud-managed Kubernetes clusters.
Our solution features a Kubernetes-style continuous reconciliation mechanism for cluster provisioning and deprovisioning, a fast and reliable cluster state change discovery system integrated with Databricks’ product services, and blue-green cluster rotations (cluster swaps) that allow for seamless upgrades by creating new clusters with updated configurations and shifting workloads without downtime.
This automation enables us to implement major infrastructure changes and upgrade Kubernetes versions with low risk through staged rollouts, seamless rollbacks, zero downtime, and minimal operator intervention. I will share our methodologies and experiences in constructing this loosely coupled system that orchestrates product workloads and cloud provider APIs.
Speakers
avatar for Sourav Khandelwal

Sourav Khandelwal

Sr Software Engineer, Databricks
I am a seasoned software engineer with over 12 years of experience in designing and managing large-scale platforms in cloud-native environments. At Databricks, I have led and contributed to several innovative projects that have scaled and automated our Kubernetes Compute Platform... Read More →
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Main Stage
  CloudX: Cloud Architecture & Infrastructure, Service Mesh & Containers & Kubernetes

3:00pm PST

PRO SESSION (CloudX): Ephemeral Development Environment: Sometimes Short-Lived Isn't All That
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Stage 1
Ramiro Berrelleza, Okteto, Founder

We've been told to look for long-lasting things and products, but one thing that's better when it's short-lived and ephemeral is: ephemeral development environments.

Development environments refer to the tools and platforms developers use to write, test, and debug their code. In today's fast-paced technology world, developers must be able to adapt quickly and efficiently, which is where ephemeral development environments come in handy.

This talk will cover and show the advantages of these environments over traditional setups:

- easy to experiment with different ideas
- no pains of dependency management
- easily replicable and maintainable thanks to version control
- always up to date and secure
- reduces clutter and technical debt

The talk will also connect these advantages to real-world outcomes organizations care about - developer productivity and happiness, and time to market.
Speakers
avatar for Ramiro Berrelleza

Ramiro Berrelleza

Founder, Okteto
Ramiro Berrelleza is one of the founders of Okteto. He has spent most of his career (and his free time) building cloud services and developer tools. Before starting Okteto, Ramiro was an Architect at Atlassian and a Software Engineer at Microsoft Azure. Originally from Mexico, he... Read More →
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Platform Engineering

3:00pm PST

OPEN SESSION (API): Automated Retry Strategy: A Smart Way to Provision Cloud Resources
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Expo Innovation Stage
Vicky Deliwala, Cisco Systems, Software Engineering Leader

In the modern era of the cloud environment, users needs to think about handling the temporary service interruptions caused by API and micro-services failure.
As the applications interact with remote services and cloud resources, transient faults are more likely to be encountered.
Events such as API’s throttle limits, connection failures, Quota exhaustion, power outage etc. can lead to such unwanted
faults and not so good user experience.

The best practice in such scenarios is to come up with an automated and intelligent retry mechanism which can hide the temporary exceptions from the customers. Challenges faced while designing such strategy are fault identification, tracking
Retry counter, appropriate log instrumentation and custom fallback. This presentation will focus on defining a smart Retry strategy along with specific guidelines to overcome
such challenges gracefully. Through a deep dive into real world scenario, this session will walk-through the design/architecture of RESTful API’s to provision OpenStack VMs along with NoSQL. It will showcase the profound Retry Logic implementation
using the Cron job and scheduler which can significantly improve user experience.

Most important things that people will learn from presentation:

- Transient failures in cloud native apps and how to utilize smart and profound logic to mitigate those challenges.
- Walk through the workflow of a real life scenario to understand the best practices in integrating automated Retry strategy while designing API driven micro-services.  
Speakers
avatar for Vicky Deliwala

Vicky Deliwala

Software Engineering Leader, Cisco Systems
Vicky Deliwala is a Software Engineering Leader at Cisco Systems, who shepherds B2B API modernization. He is responsible to provide the technical thought leadership, establish innovative enterprise-level strategy and build highly resilient APIs for Commerce Workspace.12+ years of... Read More →
Wednesday November 6, 2024 3:00pm - 3:25pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, API World

3:15pm PST

Sponsor Spotlight: Splunk (Live Demo, Live Q&A (post speaking session), Live Raffle/Giveaway, Live Game/Competition)
Wednesday November 6, 2024 3:15pm - 3:30pm PST
Expo Hall
Join Splunk at booth 309 to keep the conversation going and ask questions after Mike Simon’s talk on Observability and OpenTelemetry. Mike will be available to answer questions and the Splunk team will be around to show demos of Splunk Observability Cloud. You can also enter our raffle to win some Splunk branded swag!

Sponsors
avatar for Splunk

Splunk

 Splunk helps make organizations more digitally resilient. Leading organizations use our unified observability and security platform to keep their digital systems secure and reliable. Organizations trust Splunk to prevent infrastructure, application and security incidents from becoming... Read More →
Wednesday November 6, 2024 3:15pm - 3:30pm PST
Expo Hall
  OPEN SESSIONS, CloudX

3:30pm PST

Sponsor Spotlight: mogenius (Live Demo, Live Q&A (post speaking session))
Wednesday November 6, 2024 3:30pm - 3:45pm PST
Expo Hall
Overwhelmed by Kubernetes support requests?

Empower your developers to self-serve on Kubernetes and take control.

Accelerate project delivery, reduce errors, and cut costs by enabling developers to manage Kubernetes deployments independently.

In our live demo, discover how mogenius can help your team tackle cloud-native challenges and ensure consistent delivery with customized workflows for independent lifecycle management, all while maintaining compliance and reducing DevOps reliance.

Hope to see you at our booth. Our team is happy to answer your questions.

Booth #406 
Sponsors
avatar for mogenius GmbH
Wednesday November 6, 2024 3:30pm - 3:45pm PST
Expo Hall
  OPEN SESSIONS, CloudX

3:30pm PST

PRO SESSION (CloudX): Mastering Latency: Efficient Data Processing through Tiered Storage Techniques
Wednesday November 6, 2024 3:30pm - 3:55pm PST
CloudX -- Stage 1
Rayees Pasha, RisingWave Labs, Head of Product

In this talk, I focus on addressing the high latency issues associated with Cloud storage in data processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of object storage latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing.

We will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of Cloud storage latency on data processing. By the end of the talk, attendees will have gained insights into how to optimize their data processing systems for reduced latency and improved cost-efficiency.
Speakers
avatar for Rayees Pasha

Rayees Pasha

Head of Product, RisingWave Labs
Rayees Pasha is the Head of Product at RisingWave Labs, a startup pioneering the development of Streaming Database. Rayees is responsible for all areas of Product management and Marketing. His expertise is in the areas of data management and big data analytics. He has held product... Read More →
Wednesday November 6, 2024 3:30pm - 3:55pm PST
CloudX -- Stage 1
  CloudX: Cloud Architecture & Infrastructure, Cloud Infrastructure

3:30pm PST

OPEN SESSION (CloudX): Why Is Idempoteny a Crucial Piece of Software Development Infrastructure in Cloud Native World
Wednesday November 6, 2024 3:30pm - 3:55pm PST
CloudX -- Main Stage
Geetha Anne, Temporal, Data Jedi

Have you encountered a scenario where, while working on a feature or resolving a bug, you discovered that duplicate records were being generated in a database, or duplicate charges or orders were being processed? Have you handled situations where services communicate asynchronously over the network, idempotency becomes essential to handle message retries, network failures, and eventual consistency among services. Ensuring idempotency is essential, particularly with the help of durable execution systems like Temporal. In this session, we'll delve into the concept of idempotency, elucidating its significance in simplifying the management of cloud based software systems. Through examples and exploration of intricate cases, we'll demonstrate how idempotency can be leveraged effectively with Temporal.
 
Speakers
avatar for Geetha Anne

Geetha Anne

Data Jedi, Temporal
Geetha is a Solutions Architect in the big data management and durable execution space with experience in executing solutions for business problems on cloud and on-premises. She loved distributed computing during her undergrad days and has followed my interest ever since. She provides... Read More →
Wednesday November 6, 2024 3:30pm - 3:55pm PST
CloudX -- Main Stage
  CloudX: Cloud-Native Development, Microservices Design

4:00pm PST

OPEN SESSION (CloudX): Is Your Engineering Org Really Prepared for the GenAI Revolution?!
Wednesday November 6, 2024 4:00pm - 4:25pm PST
CloudX -- Main Stage
Yishai Beeri, LinearB, CTO

GenAI has gone from generally available, novel technology to widely adopted in a matter of months. Most engineering organizations are using GenAI to generate code, write tests, and assist in code reviews. New code is becoming dirt cheap to write - but our delivery pipelines remain miserably unprepared for the tsunami of new code flowing at a much more rapid pace.

Our current pipelines need a hard reset to prepare us for the GenAI revolution - and engineering managers need to get started TODAY.

This talk will dive into where GenAI is starting to break down our delivery pipelines. While scaling CI/CD is easy, and we can always add a few more workers, scaling the humans in the process is the hard part. This talk will demonstrate how massive amounts of new machine-generated code will impact our pipelines, in ways that will require either greater headcount, or smarter, automated pipelines. You'll come away with ideas for how to modernize your delivery pipeline so you can fully embrace the GenAI revolution.
Speakers
avatar for Yishai Beeri

Yishai Beeri

CTO, LinearB
Yishai Beeri likes to solve problems, and that’s why he was so fascinated with programming when first encountered Logo back in the 80s, where the possibilities seemed endless.He has made it a focus of his career to solve complex programming problems, both as a consultant and entrepreneur... Read More →
Wednesday November 6, 2024 4:00pm - 4:25pm PST
CloudX -- Main Stage
  CloudX: Cloud Strategy Conference, Digital Acceleration

4:00pm PST

CloudX Roundtable: Akash Bhaskar, Software Architect, Cisco
Wednesday November 6, 2024 4:00pm - 4:25pm PST
CloudX -- Expo Innovation Stage
Roundtables give attendees the opportunity to meet in small groups with API World, CloudX + Dev Innovation Summit speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Akash Bhaskar

Akash Bhaskar

Software Architect, Cisco
Akash has over a decade of experience including Site Reliability, DevOps, IT Operations, Middleware Administration, ITIL and Managed File Transfer. Cisco has provided Akash an opportunity apply SRE principles to network operations. Akash has presented at Cisco Live EMEA at Amsterdam... Read More →
Wednesday November 6, 2024 4:00pm - 4:25pm PST
CloudX -- Expo Innovation Stage
  OPEN SESSIONS, CloudX

6:30pm PST

DevAfter Hours
Wednesday November 6, 2024 6:30pm - 8:00pm PST
Santa Clara Convention Center - Lobby
Join and network with other attendees.



Wednesday November 6, 2024 6:30pm - 8:00pm PST
Santa Clara Convention Center - Lobby
  2. Experiences & Official Events, API World
 
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